Campaigns that have worked, people who got it right and shining examples of everything B2B PR should be.

PR entrepreneurship advice and ideas from Lansons’ CEO

Posted on: 2013-12-18 in Examples   |   Tagged: lansons pr leaders pr leadership

Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

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Email marketing lists: are they worth the money?

Posted on: 2013-08-07 in Examples   |   Tagged: email marketing marketing

Account Executive @sophmackintosh carries out an experiment to find out the value of paid-for address lists for email marketing campaigns

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Five smashing B2B PR campaigns

Posted on: 2013-01-21 in Examples   |   Tagged: b2b pr case studies eulogy! hotwire mhp mandate plantronics

These B2B PR case studies are pretty impressive. By Heather Baker

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B2B PR Case Study: The Gnome Experiment

Posted on: 2012-12-03 in Examples   |   Tagged: b2b pr case study case study pr case study

The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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Case study: The effect of late payment on SMEs

Posted on: 2012-07-11 in Examples   |   Tagged: b2b pr b2b pr case study case study graydon weber shandwick

Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Setting the channel communications standard

Posted on: 2012-06-28 in Examples   |   Tagged: b2b pr case study zycko

By Niamh Kinsella of TopLine Communications @minteressant

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Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys

A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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B2B PR case studies

Posted on: 2012-05-16 in Examples   |   Tagged: b2b pr case study case study pr case study

Directory of all the B2B PR case studies on the B2B PR Blog.

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B2B PR Case Study: Energy Round Table

Posted on: 2012-05-15 in Examples   |   Tagged: david spencer percival energy pr case study fiona harvey lord chris smith renewable energy round table spencer ogden

A live panel discussion on the future of renewable energy developed for energy recruiter, Spencer Ogden

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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