B2B PR Blog
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Campaigns that have worked, people who got it right and shining examples of everything B2B PR should be.

PR entrepreneurship advice and ideas from Lansons’ CEO

Posted: 2013-12-18 in Examples    |   Tagged: lansons, pr leaders, pr leadership


Tony Langham, co-founder and CEO of Lansons (formerly Lansons Communications) talks entrepreneurship and corporate finance with Heather Baker

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Email marketing lists: are they worth the money?

Posted: 2013-08-07 in Examples    |   Tagged: email marketing, marketing


Account Executive @sophmackintosh carries out an experiment to find out the value of paid-for address lists for email marketing campaigns

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Five smashing B2B PR campaigns

Posted: 2013-01-21 in Examples    |   Tagged: b2b pr, case studies, eulogy!, hotwire, mhp mandate, plantronics


These B2B PR case studies are pretty impressive. By Heather Baker

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B2B PR Case Study: The Gnome Experiment

Posted: 2012-12-03 in Examples    |   Tagged: b2b pr case study, case study, pr case study


The world’s first mass participation gravity experiment - inspiring 350 million+ people in 152 countries and increasing the Kern's sales by 22% - by Ogilvy PR (UK)

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Case study: The effect of late payment on SMEs

Posted: 2012-07-11 in Examples    |   Tagged: b2b pr, b2b pr case study, case study, graydon, weber shandwick


Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Setting the channel communications standard

Posted: 2012-06-28 in Examples    |   Tagged: b2b pr, case study, zycko


By Niamh Kinsella of TopLine Communications @minteressant

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Case study: Shared services in the public sector

Posted: 2012-05-29 in Examples    |   Tagged: b2b pr, b2b pr case study, midlandhr, omnibus surveys


A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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B2B PR case studies

Posted: 2012-05-16 in Examples    |   Tagged: b2b pr case study, case study, pr case study


Directory of all the B2B PR case studies on the B2B PR Blog.

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B2B PR Case Study: Energy Round Table

Posted: 2012-05-15 in Examples    |   Tagged: david spencer percival, energy pr case study, fiona harvey, lord chris smith, renewable energy round table, spencer ogden


A live panel discussion on the future of renewable energy developed for energy recruiter, Spencer Ogden

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