Free eBooks to help PRs organise and run great campaigns and effectively measure the results.

Your guide to virtual reality

Posted on: 2016-08-17 in eBooks

Before you attempt virtual reality, make sure you know what you're doing. Luckily there's a quide for that... 


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Your guide to appointing a PR agency

Posted on: 2015-11-11 in eBooks   |   Tagged: pr agency

We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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Want to know how to market your SaaS business? You need to read this

Posted on: 2014-02-10 in eBooks   |   Tagged: b2b marketing b2b saas b2b saas marketing saas saas marketing

Formulating your SaaS marketing plan? There's something you need. By @Adam_Ketterer.

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31 measurable PR objectives

Posted on: 2013-10-03 in eBooks

Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.

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31 PR tactics that make for memorable campaigns

Posted on: 2013-07-04 in eBooks

Everyone likes a freebie. This free ebook full of cracking PR tactics will give your creative campaigns a little more oomph. By Heather Baker, CEO of B2B inbound marketing agency, TopLine Comms

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Introducing the PR Account Manager’s Handbook

Posted on: 2013-06-27 in eBooks   |   Tagged: pr account management

Now available to download free as an ebook

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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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