Archive: November 2012

The relevance of newswires

Posted: 2012-11-29 in How To | Tagged: adam parker, newswire, pr newswire, press release wire, realwire

By Adam Parker, CEO, Realwire

B2B PR Blog Nespresso Competition

Posted: 2012-11-23 in Resources | Tagged: b2b, competition, nespresso, pr

To celebrate six months of getting under the skin of B2B PR we’re giving away a Nespresso Machine and capsules worth £300!

What exactly is that online news coverage worth?

Posted: 2012-11-21 in How To | Tagged: businesswire, i4u, newswire, press release, press release distribution, realwire, silobreaker

Part of our Value of Newswires Series. By @TopLineFounder.

When things go horribly wrong: What to do when a journalist bad-mouths you on Twitter

Posted: 2012-11-19 in How To

A valuable lesson in pitching national journalists from Hannah Stacey @hanstacey

85% of journalists we surveyed cannot be reached through newswires

Posted: 2012-11-07 in Resources | Tagged: businesswire, newswire, pr newswire, realwire, sourcewire

What do journalists think of newswires? Not much, it turns out, by @TopLineFounder

My take on newswires

Posted: 2012-11-05 in Resources | Tagged: businesswire, newswires, pa newswire, pr newswire

An interview with Shelley Facius, Managing Director of Juice PR

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About this blog

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editorATb2bprblog.com.