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Archive: October 2012

Newswires: Parting fools from their money since the advent of the internet?

Posted: 2012-10-31 in Resources    |   Tagged: businesswire, media release distribution, newswire, pr newswire, seo, value of newswires


 

The SEO value of newswires (a very short post). By @TopLineFounder

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The other side of the value of newswires coin

Posted: 2012-10-30 in Resources    |   Tagged: daryl wilcox, newswire, newswires, pr newswire, sourcewire


 

The value of newswires, by Daryl Willcox, Chairman of DWPub (DWPub Media Suite family includes SourceWire News Distribution)

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An illustrated history of newswires

Posted: 2012-10-26 in Resources    |   Tagged: businesswire, newswire, newswires, pa newswire, pr newswire, realwire, sourcewire


 

We don’t have illustrations but the copy is so beautiful it will help you paint a mental picture. By @JamiesonDavid

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The value of newswires

Posted: 2012-10-26 in Resources    |   Tagged: businesswire, newswire, newswires, pa newswire, pr newswire, realwire, sourcewire


 

Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.

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Open letter to Global Talk Radio

Posted: 2012-10-23 in Steaming Barrel    |   Tagged: global talk radio, jen harris


 

My letter to my old email buddy, Jen Harris, of Global Talk Radio.

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Here's what I know about PR agencies

Posted: 2012-10-19 in Opinion    |   Tagged: pr agencies, robert corbishley, working with pr agencies, xerox


 

The client’s take on working with PR consultancies. By @RobCorbXerox

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An interview with Louisa Peacock

Posted: 2012-10-18 in Resources    |   Tagged: journalist interview, journalist relations, journalists


 

TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

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Fondle your creative side

Posted: 2012-10-17 in How To    |   Tagged: account management, creative inspiration, pr account manager


 

Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

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Teaching and mentoring your team

Posted: 2012-10-15 in How To    |   Tagged: mentoring, pr account management, pr account manager, teaching a skill


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Ten things account managers do that piss me right off

Posted: 2012-10-11 in How To    |   Tagged: account management, account manager, pr account management, pr account manager


 

This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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