Archive: October 2012

Newswires: Parting fools from their money since the advent of the internet?

Posted on: 2012-10-31 in Resources   |   Tagged: businesswire media release distribution newswire pr newswire seo value of newswires


The SEO value of newswires (a very short post). By @TopLineFounder

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The SEO value of newswires (a very short post). By @TopLineFounder

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The other side of the value of newswires coin

Posted on: 2012-10-30 in Resources   |   Tagged: daryl wilcox newswire newswires pr newswire sourcewire


The value of newswires, by Daryl Willcox, Chairman of DWPub (DWPub Media Suite family includes SourceWire News Distribution)

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The value of newswires, by Daryl Willcox, Chairman of DWPub (DWPub Media Suite family includes SourceWire News Distribution)

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An illustrated history of newswires

Posted on: 2012-10-26 in Resources   |   Tagged: businesswire newswire newswires pa newswire pr newswire realwire sourcewire


We don’t have illustrations but the copy is so beautiful it will help you paint a mental picture. By @JamiesonDavid

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We don’t have illustrations but the copy is so beautiful it will help you paint a mental picture. By @JamiesonDavid

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The value of newswires

Posted on: 2012-10-26 in Resources   |   Tagged: businesswire newswire newswires pa newswire pr newswire realwire sourcewire


Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.

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Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.

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Open letter to Global Talk Radio

Posted on: 2012-10-23 in Steaming Barrel   |   Tagged: global talk radio jen harris


My letter to my old email buddy, Jen Harris, of Global Talk Radio.

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My letter to my old email buddy, Jen Harris, of Global Talk Radio.

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Here's what I know about PR agencies

Posted on: 2012-10-19 in Opinion   |   Tagged: pr agencies robert corbishley working with pr agencies xerox


The client’s take on working with PR consultancies. By @RobCorbXerox

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The client’s take on working with PR consultancies. By @RobCorbXerox

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An interview with Louisa Peacock

Posted on: 2012-10-18 in Resources   |   Tagged: journalist interview journalist relations journalists


TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

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TopLine’s @lukebudka talks to the Daily Telegraph’s award-winning jobs editor Louisa Peacock about her day-to-day grind.

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Fondle your creative side

Posted on: 2012-10-17 in How To   |   Tagged: account management creative inspiration pr account manager


Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

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Good account management requires creativity. If it doesn't come naturally, here's some advice on getting your creative juices flowing. By @TopLineFounder

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Teaching and mentoring your team

Posted on: 2012-10-15 in How To   |   Tagged: mentoring pr account management pr account manager teaching a skill


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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Ten things account managers do that piss me right off

Posted on: 2012-10-11 in How To   |   Tagged: account management account manager pr account management pr account manager


This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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This post is an excerpt from the PR Account Manager's Handbook. Click here to download the entire series as an ebook.  By @TopLineFounder.

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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