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Archive: August 2012

An interview with Alex Scroxton

Posted: 2012-08-21 in Journo interviews    |   Tagged: alex scroxton, b2b journalist, how to pitch a journalist, journalist interview, microscope.co.uk, pitching journalists, technology pr


TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, digital wars, newseum, paul roetzer, pr, prsa, usa


Summary of all our posts on the US PR industry

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PR in the USA

Posted: 2012-08-17 in Resources    |   Tagged: b2b pr, paul roetzer, pr usa


Best practice from across the pond. By @TopLineFounder

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The PR Society of America

Posted: 2012-08-14 in Resources    |   Tagged: prsa


The UK market has a lot to learn from the society across the pond.

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You only have to be mildly not-crap to stand out from this crowd

Posted: 2012-08-13 in Steaming Barrel    |   Tagged: b2b pr, pr jobs


@TopLineFounder despairs at the quality of applications to an internship role.

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What you need to know about the US media

Posted: 2012-08-07 in Resources    |   Tagged: b2b pr, media, usa


By @TopLineFounder

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Book Review: Digital Wars: Apple, Google, Microsoft and the battle for the internet

Posted: 2012-08-07 in Resources    |   Tagged: america, charles arthur, usa


The three American companies that have shaped the technology industry - as part of our series on the US of A. By @TopLineFounder

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US Politics Explained

Posted: 2012-08-07 in Resources    |   Tagged: b2b pr, us election, usa


By @TopLineFounder

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A comparison of the top media databases - Part 2

Posted: 2012-08-06 in Resources    |   Tagged: cisionpoint


An update to our review of Cision Point, following a number of recent changes to their system.

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