Archive: August 2012

An interview with Alex Scroxton

Posted on: 2012-08-21 in Journo interviews   |   Tagged: alex scroxton b2b journalist how to pitch a journalist journalist interview microscope.co.uk pitching journalists technology pr


TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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TopLine's Jim Beckham (@jimbeckham) talks to Alex Scroxton, Senior Reporter at Microscope.co.uk, about the evolution of tech industry media and the best ways to pitch to it.

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The American PR industry

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr digital wars newseum paul roetzer pr prsa usa


Summary of all our posts on the US PR industry

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Summary of all our posts on the US PR industry

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PR in the USA

Posted on: 2012-08-17 in Resources   |   Tagged: b2b pr paul roetzer pr usa


Best practice from across the pond. By @TopLineFounder

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Best practice from across the pond. By @TopLineFounder

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The PR Society of America

Posted on: 2012-08-14 in Resources   |   Tagged: prsa


The UK market has a lot to learn from the society across the pond.

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The UK market has a lot to learn from the society across the pond.

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You only have to be mildly not-crap to stand out from this crowd

Posted on: 2012-08-13 in Steaming Barrel   |   Tagged: b2b pr pr jobs


@TopLineFounder despairs at the quality of applications to an internship role.

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@TopLineFounder despairs at the quality of applications to an internship role.

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What you need to know about the US media

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr media usa


By @TopLineFounder

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By @TopLineFounder

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Book Review: Digital Wars: Apple, Google, Microsoft and the battle for the internet

Posted on: 2012-08-07 in Resources   |   Tagged: america charles arthur usa


The three American companies that have shaped the technology industry - as part of our series on the US of A. By @TopLineFounder

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The three American companies that have shaped the technology industry - as part of our series on the US of A. By @TopLineFounder

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If you’re ever in Washington DC, you need to visit the Newseum

Posted on: 2012-08-07 in Resources   |   Tagged: newseum pr bucket list washington dc


By @TopLineFounder

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By @TopLineFounder

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US Politics Explained

Posted on: 2012-08-07 in Resources   |   Tagged: b2b pr us election usa


By @TopLineFounder

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By @TopLineFounder

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A comparison of the top media databases - Part 2

Posted on: 2012-08-06 in Resources   |   Tagged: cisionpoint


An update to our review of Cision Point, following a number of recent changes to their system.

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An update to our review of Cision Point, following a number of recent changes to their system.

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2013 UK social Media Communications Awards WINNER

About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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