Posted: 2012-07-29 in Resources
By Heather Baker, @ToplineFounder
Posted: 2012-07-25 in Resources | Tagged: cision, features exec, gorkana, media atlas
TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.
Posted: 2012-07-24 in Resources | Tagged: book review, cipr, social media
@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR
Posted: 2012-07-16 in Resources | Tagged: cisionpoint, featuresexec, gorkana, media atlas
TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.
Posted: 2012-07-16 in Opinion | Tagged: b2b pr, pr and advertising
By Heather Baker, @TopLineFounder
Posted: 2012-07-11 in Examples | Tagged: b2b pr, b2b pr case study, case study, graydon, weber shandwick
Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.
Posted: 2012-07-09 in Resources | Tagged: media relations, persuasion
The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder
Posted: 2012-07-09 in Resources | Tagged: book review, media relations, persuasian
Directory of all the book reviews on the blog.
Posted: 2012-07-02 in Opinion | Tagged: pr blog ranking, uk pr blog
A ranking of the UK's top 50 PR Blogs.
Posted: 2012-07-02 in Resources | Tagged: blog ranking, pr blogs, uk pr blog
Heather Baker (@TopLineFounder) provides her highlights from compiling the rankings.
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: editorATb2bprblog.com.