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Archive: July 2012

Further to our media database comparison

Posted: 2012-07-29 in Resources


By Heather Baker, @ToplineFounder

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A comparison of the top media databases

Posted: 2012-07-25 in Resources    |   Tagged: cision, features exec, gorkana, media atlas


TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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Nice book, can I join your panel?

Posted: 2012-07-24 in Resources    |   Tagged: book review, cipr, social media


@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR

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The media database-off

Posted: 2012-07-16 in Resources    |   Tagged: cisionpoint, featuresexec, gorkana, media atlas


TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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The death of print advertising is bad for PR

Posted: 2012-07-16 in Opinion    |   Tagged: b2b pr, pr and advertising


By Heather Baker, @TopLineFounder

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Case study: The effect of late payment on SMEs

Posted: 2012-07-11 in Examples    |   Tagged: b2b pr, b2b pr case study, case study, graydon, weber shandwick


Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Book Review: Yes! 50 secrets from the science of persuasion

Posted: 2012-07-09 in Resources    |   Tagged: media relations, persuasion


The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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Book reviews

Posted: 2012-07-09 in Resources    |   Tagged: book review, media relations, persuasian


Directory of all the book reviews on the blog.

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Top 50 UK PR Blogs 2012

Posted: 2012-07-02 in Opinion    |   Tagged: pr blog ranking, uk pr blog


A ranking of the UK's top 50 PR Blogs.

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Commentary on the top 50 UK PR Blog ranking

Posted: 2012-07-02 in Resources    |   Tagged: blog ranking, pr blogs, uk pr blog


Heather Baker (@TopLineFounder) provides her highlights from compiling the rankings.

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