Archive: July 2012

Further to our media database comparison

Posted on: 2012-07-29 in Resources


By Heather Baker, @ToplineFounder

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By Heather Baker, @ToplineFounder

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A comparison of the top media databases

Posted on: 2012-07-25 in Resources   |   Tagged: cision features exec gorkana media atlas


TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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TopLine’s @JimBeckham, @TopLineFounder and @Charloot compare four of the leading media databases on the market.

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Nice book, can I join your panel?

Posted on: 2012-07-24 in Resources   |   Tagged: book review cipr social media


@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR

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@TopLineFounder reviews the CIPR’s latest book: Share This: The social media handbook for PR

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The media database-off

Posted on: 2012-07-16 in Resources   |   Tagged: cisionpoint featuresexec gorkana media atlas


TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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TopLine’s Jim Beckham (@JimBeckham) introduces the concept of subscription media databases.

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The death of print advertising is bad for PR

Posted on: 2012-07-16 in Opinion   |   Tagged: b2b pr pr and advertising


By Heather Baker, @TopLineFounder

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By Heather Baker, @TopLineFounder

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Case study: The effect of late payment on SMEs

Posted on: 2012-07-11 in Examples   |   Tagged: b2b pr b2b pr case study case study graydon weber shandwick


Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Recent work by Weber Shandwick, on behalf of their client Graydon UK, took the financial woes of small businesses to the UK’s business leaders. Compiled by @jimbeckham.

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Book Review: Yes! 50 secrets from the science of persuasion

Posted on: 2012-07-09 in Resources   |   Tagged: media relations persuasion


The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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The ability to persuade will stand any comms professional in good stead, especially when pitching the media. By Heather Baker, @TopLineFounder

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Book reviews

Posted on: 2012-07-09 in Resources   |   Tagged: book review media relations persuasian


Directory of all the book reviews on the blog.

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Directory of all the book reviews on the blog.

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Top 50 UK PR Blogs 2012

Posted on: 2012-07-02 in Opinion   |   Tagged: pr blog ranking uk pr blog


A ranking of the UK's top 50 PR Blogs.

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A ranking of the UK's top 50 PR Blogs.

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Commentary on the top 50 UK PR Blog ranking

Posted on: 2012-07-02 in Resources   |   Tagged: blog ranking pr blogs uk pr blog


Heather Baker (@TopLineFounder) provides her highlights from compiling the rankings.

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Heather Baker (@TopLineFounder) provides her highlights from compiling the rankings.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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