Archive: May 2012

An interview with Jo Faragher

Posted: 2012-05-31 in Resources    |   Tagged: ft, jo faragher, journalist interview, personnel today, pitching journalists, pr, public relations, the times

I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

Read more

International omnibus surveys

Posted: 2012-05-30 in How To    |   Tagged: b2b pr, international omnibus, omnibus reseach, omnibus surveys

If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

Read more

Case study: Shared services in the public sector

Posted: 2012-05-29 in Examples    |   Tagged: b2b pr, b2b pr case study, midlandhr, omnibus surveys

A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

Read more

Niche omnibuses

Posted: 2012-05-28 in How To    |   Tagged: b2b pr, ipsos omnibus, omnibus reseach, omnibus surveys

A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

Read more

Comparison of UK consumer omnibuses

Posted: 2012-05-28 in How To    |   Tagged: ipsos omnibus, omnibus reseach, omnibus survey, opinion research, tns omnibus, uk market research companies

UK omnibus research providers compared by price, timescale and demographics.

Read more

Research campaigns for B2B PR

Posted: 2012-05-28 in How To    |   Tagged: b2b pr, omnibus surveys, research campaigns, yougov

Directory of all our posts on conducting research for PR.

Read more

An interview with Tom Victor

Posted: 2012-05-27 in Resources    |   Tagged: b2b pr, gambling media, journalist interview, media pitch, media relations, tom victor

The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

Read more

The graduate's take on working in PR

Posted: 2012-05-25 in How To    |   Tagged: b2b pr, graduate pr job, pr agency london, pr london

By Michael Rennett, @michaelrennett

Read more

Why I made the move from B2C Fashion to B2B PR...

Posted: 2012-05-25 in How To    |   Tagged: b2b pr, pr jobs, pr london

...and why I'm going to stay.

By Niamh Kinsella, @minteressant

Read more

What to do if your boss is a bitch

Posted: 2012-05-25 in How To    |   Tagged: bitchy boss, problem boss, working in pr

A bitchy boss can make your life hell. But don't worry, you're not alone - judging by the fact that this is one of our all-time most-read posts. Here's my advice on getting through the situation without exploding. By Heather Baker, @TopLineFounder

Read more