Archive: May 2012

An interview with Jo Faragher

Posted on: 2012-05-31 in Resources   |   Tagged: ft jo faragher journalist interview personnel today pitching journalists pr public relations the times


I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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International omnibus surveys

Posted on: 2012-05-30 in How To   |   Tagged: b2b pr international omnibus omnibus reseach omnibus surveys


If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

Read more


Case study: Shared services in the public sector

Posted on: 2012-05-29 in Examples   |   Tagged: b2b pr b2b pr case study midlandhr omnibus surveys


A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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Niche omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr ipsos omnibus omnibus reseach omnibus surveys


A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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Comparison of UK consumer omnibuses

Posted on: 2012-05-28 in How To   |   Tagged: ipsos omnibus omnibus reseach omnibus survey opinion research tns omnibus uk market research companies


UK omnibus research providers compared by price, timescale and demographics.

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UK omnibus research providers compared by price, timescale and demographics.

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Research campaigns for B2B PR

Posted on: 2012-05-28 in How To   |   Tagged: b2b pr omnibus surveys research campaigns yougov


Directory of all our posts on conducting research for PR.

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Directory of all our posts on conducting research for PR.

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An interview with Tom Victor

Posted on: 2012-05-27 in Resources   |   Tagged: b2b pr gambling media journalist interview media pitch media relations tom victor


The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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The graduate's take on working in PR

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr graduate pr job pr agency london pr london


By Michael Rennett, @michaelrennett

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By Michael Rennett, @michaelrennett

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Why I made the move from B2C Fashion to B2B PR...

Posted on: 2012-05-25 in How To   |   Tagged: b2b pr pr jobs pr london


...and why I'm going to stay.

By Niamh Kinsella, @minteressant

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...and why I'm going to stay.

By Niamh Kinsella, @minteressant

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What to do if your boss is a bitch

Posted on: 2012-05-25 in How To   |   Tagged: bitchy boss problem boss working in pr


A bitchy boss can make your life hell. But don't worry, you're not alone - judging by the fact that this is one of our all-time most-read posts. Here's my advice on getting through the situation without exploding. By Heather Baker, @TopLineFounder

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A bitchy boss can make your life hell. But don't worry, you're not alone - judging by the fact that this is one of our all-time most-read posts. Here's my advice on getting through the situation without exploding. By Heather Baker, @TopLineFounder

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About this blog

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The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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