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Archive: May 2012

An interview with Jo Faragher

Posted: 2012-05-31 in Resources    |   Tagged: ft, jo faragher, journalist interview, personnel today, pitching journalists, pr, public relations, the times


I had a quick catch-up with Jo Faragher (@faraghrobertson) to talk about her writing and to get her thoughts on the dos and don’ts of PR pitching.

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International omnibus surveys

Posted: 2012-05-30 in How To    |   Tagged: b2b pr, international omnibus, omnibus reseach, omnibus surveys


If a UK consumer omnibus isn’t doing it for you, why not check out one of these international omnibuses (I checked, it’s not omnibi unfortunately). Or, perhaps a niche omnibus is more to your liking?

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Case study: Shared services in the public sector

Posted: 2012-05-29 in Examples    |   Tagged: b2b pr, b2b pr case study, midlandhr, omnibus surveys


A great example of the use of research in B2B PR via @MidlandHR and @PortfolioComms.

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Niche omnibuses

Posted: 2012-05-28 in How To    |   Tagged: b2b pr, ipsos omnibus, omnibus reseach, omnibus surveys


A list of niche omnibuses, enabling targeted but affordable research, which can be really useful for B2B PR purposes.

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Comparison of UK consumer omnibuses

Posted: 2012-05-28 in How To    |   Tagged: ipsos omnibus, omnibus reseach, omnibus survey, opinion research, tns omnibus, uk market research companies


UK omnibus research providers compared by price, timescale and demographics.

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Research campaigns for B2B PR

Posted: 2012-05-28 in How To    |   Tagged: b2b pr, omnibus surveys, research campaigns, yougov


Directory of all our posts on conducting research for PR.

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An interview with Tom Victor

Posted: 2012-05-27 in Resources    |   Tagged: b2b pr, gambling media, journalist interview, media pitch, media relations, tom victor


The reporter for eGR Online and eGR Magazine talks to TopLine's @Charloot on being pitched.

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The graduate's take on working in PR

Posted: 2012-05-25 in How To    |   Tagged: b2b pr, graduate pr job, pr agency london, pr london


By Michael Rennett, @michaelrennett

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Why I made the move from B2C Fashion to B2B PR...

Posted: 2012-05-25 in How To    |   Tagged: b2b pr, pr jobs, pr london


...and why I'm going to stay.

By Niamh Kinsella, @minteressant

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What to do if your boss is a bitch

Posted: 2012-05-25 in How To    |   Tagged: bitchy boss, problem boss, working in pr


A bitchy boss can make your life hell. But don't worry, you're not alone - judging by the fact that this is one of our all-time most-read posts. Here's my advice on getting through the situation without exploding. By Heather Baker, @TopLineFounder

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