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10 tools and apps that help deliver amazing pitches

Posted: 2013-08-01 in Resources    |   Tagged: free online tools, pr tactics

 

By Niamh Kinsella (@Niamhlechou), Account Manager at TopLine Communications, a B2B, technology, HR and recruitment, finance and energy PR specialist.

Often winning the most lucrative B2B tech PR clients requires entering a competitive pitch. These need meticulous preparation and a confident, slick team to deliver a presentation that knocks the prospect’s socks off. If you’re considering stepping into the ring of competitive pitching to nab a major client, your presentation had better impress or it’s not worth your time, particularly if you are up against the PR heavyweights who will no doubt send their dedicated pitching teams.

Here are our top 10 tools and apps (most of them free or dirt cheap) that will make crafting a killer pitch that little bit easier.

1)    Prezi

It almost goes without saying these days that PowerPoint is dead. Unless you know it inside out, presentations made on PowerPoint can all too easily end up looking like they were made by a high school student. Prezi is free online software that makes impressive, seamless presentations that keep audiences engaged. If you know how to use PowerPoint then Prezi isn’t much of a leap – it’s very user friendly.

2)    Easel.ly

Currently in beta testing, Easel.ly is a free infographics tool that lets you create sharp, beautiful infographics. It takes a few minutes to get a feel for it and has a handful of glitches, but with a bit of creativity you can quickly put together basic infographics which can then be hosted on your website, blog, or shared privately online.

3)    Pinterest

Despite what the sceptics say, Pinterest is big business and far from the preserve of the “North American mother” demographic. It boasts some of the best brand engagement and sales conversion stats around and it’s a perfect host for your case studies and coverage examples. Create beautiful boards and send them to your prospects just before your pitch meeting. It will show them that you practice what you preach about social media, and make sharing your results with other people in their company a one-click job.

4)    Opensiteexplorer.com

Part of Moz.com, the Open Site Explorer tool helps you to gain an idea of a prospect’s inbound marketing efforts. If they are a huge company but struggling to rank for major keywords or sitting proudly in the top spot you will be able to recognise how they value online performance and alter your pitch accordingly.

5)    Image-Maps.com

Do you have a gorgeous infographic that shows off your PR credentials? Take it to a user-friendly extreme by placing an HTML image map of hyperlinks over the top. When your prospects are weighing up your results over another PR agency’s they can use your infographic as a hyperlinked one-stop-shop of useful sales information.

6)    Gadwin Printscreen

If you’re struggling to find a decent-sized prospect logo or image to put into your presentation, use Gadwin Printscreen to take a high resolution print screen of it, and then mock it up in Paint (don’t scoff, everyone uses it). Simple, but it works.

7)    LinkedIn advertising

This is the digital PR pro’s best friend. Follow up your sales pitch with some subtle LinkedIn advertising. You can narrow your audience right down to company, office location and job role, making it an incredibly targeted way to get your messaging and brand in front of a prospect for the duration of its decision-making process. Experiment with targeting and PPC budgets to find a mix that yields the best results (quality and relevance over quantity) for your buck.

8)    Facebook advertising search tool

With this, you can gauge the number of people your prospect targets and learn about their interests, habits and dislikes. It works much the same as the LinkedIn advertising tool, except you can learn about stakeholders on a much more personal level.

9)    Duedil

Goodbye, confusing Companies House website. Duedil is a relatively young startup that presents Companies House information in easily searchable, crystal clear detail. If you’re doing in-depth research on a new prospect, this one is well worth a visit.

10) CityMapper

Last, but certainly not least is CityMapper. While it’s not free (£0.69 at last count), it has every scrap of available travel information in one place so you won’t suffer the ultimate humiliation of being late for your first encounter with a potential client. No more rushing from Google Maps to TFL, to National Rail, to NextBus. It’s all here. It will even tell you how many calories you’ll burn on the journey if you choose to walk.

 

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Comments

Does this post make you feel all warm and fuzzy? Or are you fuming? Either way, let us know by posting your comment below. This week, our favourite comment wins its author a £20 Amazon voucher.

 

Jaime

Fri 2nd August, 2013

Prezi has become a huge part of <a href="http://www.allpointspr.com"> public relations </a> as well as other forms of business.

 


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