B2B PR Blog
Subscribe to our RSS feed Follow us on Facebook Follow us on LinkedIn Follow us on Google+ Follow us on Digg Follow us on StumbleUpon Follow us on Twitter
 
 

The value of newswires

Posted: 2012-10-26 in Resources    |   Tagged: businesswire, newswire, newswires, pa newswire, pr newswire, realwire, sourcewire

 

Our series on the value of newswires examines the evidence for and against spending your hard-earned cash on sending your media releases out on newswires.

I’ve tried to be balanced in my approach and have invited the major newswires to contribute. All they had to do was answer the following question: why should an organisation use newswires? How do they add value to the business? The answers ranged from the measured (Daryl Wilcox Publishing) to the ridiculous (PA Newswire) and also included the non-existent (PR Newswire).

Then I asked the PR community why organisations should use newswires. I got over 25 responses, including quotes peppered with links. When I asked for an evidence-based example, the response was 25 awkward silences.

Then we called 20 journalists and asked them if they get their news from newswires. Most said no, and we'll be reporting on that later in the series.

So far, no one has provided a compelling argument for the regular use of newswires, although there are a couple of instances in which they are useful. So, if you’ve ever wondered, I hope this no-nonsense series answers your questions.

Our posts on newswires are outlined below:

Enjoy the series and remember comment is better than free – we pay good money for good comment!

Connect with me on Google+

 

Comments

Does this post make you feel all warm and fuzzy? Or are you fuming? Either way, let us know by posting your comment below. This week, our favourite comment wins its author a £20 Amazon voucher.

 


There are no comments yet. Join the conversation!

 


Post a comment