What every PR pro should know about looking after clients, the media, staff and their bosses.
The next 10,000 words to be published on the blog will take you through absolutely everything you need to be the kind of outstanding, impressive PR account manager that gets a headhunter’s pulse racing. The posts are drawn from the PR ACCOUNT MANAGER’S HANDBOOK – a guide I wrote to help account managers become nothing short of smashing.
I’m not publishing the whole handbook, because some of the content gives away our trade secrets. But I hope you find what I do publish to be useful, and would be very grateful of any feedback / comments / ideas you would like to share. Posts include:
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email: firstname.lastname@example.org.
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