The PR Account Manager's Handbook

Posted: 2012-09-18 in How To | Tagged: account management, pr account manager

What every PR pro should know about looking after clients, the media, staff and their bosses.

The next 10,000 words to be published on the blog will take you through absolutely everything you need to be the kind of outstanding, impressive PR account manager that gets a headhunter’s pulse racing. The posts are drawn from the PR ACCOUNT MANAGER’S HANDBOOK – a guide I wrote to help account managers become nothing short of smashing.

I’m not publishing the whole handbook, because some of the content gives away our trade secrets. But I hope you find what I do publish to be useful, and would be very grateful of any feedback / comments / ideas you would like to share. Posts include:

The account manager role
Skills for the digital-age account manager
An introduction to client management
Are you a good account manager?
Communication skills for communications professionals
How to have that difficult conversation
Perfect writing for PR
The proof of the copy is in the reading
An account manager's tips on account management
Teaching and mentoring your team
The resources you will love – free tools
The resources you will love – paid for tools
Creativity – where oh where do you get your ideas?
Leading meetings
Managing people
When it all goes tits up
Ten things account managers do that piss me right off (and I’m not even a client)
Building journalist relations
How to pitch a story
The client management cycle (TopLine only – not for publication. C'mon I'm not giving all our trade secrets away!)
- Onboarding
- Measurement
- Reporting

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Comments

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Samantha

Mon 22nd October, 2012

This is a fabulous resource - thank you!