A better explanation of the press release than the one provided by Wikipedia. By @TopLineFounder
The subject might seem a bit elementary, but the term ‘what is a press release’ was searched on Google a whopping 110,000 times in the last month in the UK alone. Furthermore, the explanation provided by Wikipedia is, as far as I’m concerned, sub-standard and targeted at an American audience. So I thought the B2B PR Blog could do better and have therefore offered a more UK-user-friendly alternative.
A press release (also known as a news release or a media release) is a document written in a (relatively) standardised format that is designed to convey an organisation’s news easily to journalists. The idea is that journalists/broadcasters/bloggers can use the press release as the basis of their story.
A journalist should be able to gather the following information from your press release:
Most press releases follow a similar format, that will likely include these elements:
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