By Niamh Kinsella of TopLine Communications @minteressant
Zycko is an international value-add distributor of leading-edge IT solutions that span the breadth of business IT infrastructure, covering technology areas including: data networking, data storage, virtualisation and data centre infrastructure. Zycko gives its customers unique points of difference and first-class proven solutions in a crowded market by selecting the leading-edge companies and their technologies as its strategic partners.
Hitachi Data Systems, LifeSize, Riverbed and Asigra are some of Zycko’s strategic partners.
As Zycko’s retained PR agency and London video production company, TopLine’s objectives are to:
TopLine’s approach incorporates the full range of PR activity, including:
In the past year, TopLine has secured 180 pieces of media coverage for Zycko , half of which has been its prescribed tier one publications, including DCS, V3.co.uk, SNS, CRN, CNN, IT Director, Computing, and Microscope.
“Our business relies on communicating with a variety of audiences from vendors to resellers to business end users. This is a complex requirement but TopLine has always been able to break our messaging down into language appropriate for audiences at every stage in the channel. We are now well known to the IT press thanks to TopLine delivering the results they promise for a price that seems genuine.”
Rob Cullum, group marketing director, Zycko
The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing, B2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder or contact her via email on firstname.lastname@example.org.
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