Comparison of UK consumer omnibuses

Posted: 2012-05-28 in How To | Tagged: ipsos omnibus, omnibus reseach, omnibus survey, opinion research, tns omnibus, uk market research companies

UK omnibus research providers compared by price, timescale and demographics.

As part of our series on using research for B2B PR, we’ve compiled a comparison table of the major UK consumer omnibuses. It’s probably not exhaustive, so please do get in touch if you notice any major omissions or errors.

Omnibus	Sample	Collection	Reporting	Timescale	Cost
Aurora Omnibus	1,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade.	4-5 days	£150 per question (minimum 3 questions)
ComRes Online	2,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade.	Questions submitted by 10am Tuesday receive results on Friday. Questions submitted by 10am Thursday receive results Monday	Set up fee £100 Questions start from £295
ComRes Telephone	1,000 UK adults	Telephone	Fully representative. Age; Gender; Region; Social grade.	Questions submitted by 10am Friday receive results on Monday	Starts at £450 per question
ICD Omnibus	2,000 UK adults	Online	Age; Gender; ONS region.	48 hours	£250 per question
ICM Face to Face Omnibus	1,000 or 2,000 UK adults	Face-to-face	Fully representative. Age; Gender; Region; Social grade; Weighted on other factors - Marital Status etc.	Questions submitted by Tuesday will receive results after 12 days	Based on length of interview. There are no set up fees or minimum charges
ICM Online Omnibus	2,000 UK adults	Online	A wealth of demographic information including social media use, foreign holidays taken and SEG is captured which can be included as cross breaks in your data at no additional cost	Questions submitted by 11am Tuesday receive results on Friday. Questions submitted by 11am Thursday receive results on Monday	Starts at £300 per question
ICM PR Shuttle Omnibus	1,000 or 2,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Social Media Usage; Work Status	Questions submitted by 11am Tuesday receive results on Friday. Questions submitted by 11am Thursday receive results on Monday	Starts at £190 per question to 1,000 adults.
ICM Telephone Omnibus	1,000 UK adults	Telephone	Fully representative. Age; Gender; Region; Social grade.	Questions submitted by 11am Friday receive results on Monday	Starts at £375 per question
Ipsos Mori Capibus	2,000 GB adults (NI at extra cost)	Face-to-face	Fully representative. Age; Gender; Region; Social grade; Education.	Unweighted Toplines available in 10 days. Full results take 2 weeks	£530 per question to 1000. £957 per question to 2000. Images £50. Video £100. SPSS £100.
Ipsos Mori iOmnibus	1,000 GB adults	Online	Fully representative. Age; Gender; Region; Social grade; Education. Ages 16-64.	Questions submitted by Thursday receive results on Monday	£330 per question, minimum of 4 questions. Images £50. Video £100. SPSS £100.
Ipsos Mori Telephone Omnibus	1,000 UK adults	Telephone	Fully representative. Age; Gender; Region; Social grade; Presence of children; marital status; tenure; household income; education; highest education. Ages 18+ although can be boosted to 16+ if needed.	3 – 4 days	Depends on level of reporting, but a pre-coded question to 100% of sample would be £450 each.
Opinium	2000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Working status.	48 hours	£250 a question for the first ten. Then £200 per subsequent question.
SSI	2,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Working status; Marital status; Employment status.	24-hours	£250 per question
TNI CAPI Omnibus	1,000 to 4,000 UK adults	Face-to-Face	Fully representative. Age; Gender; Region.	10 days	No set up fee. Yes/No questions £400 each. Questions with 6 pre-codes £420 each. Online
TNI Phone Bus	1,000 UK adults	Phone	Fully representative. Age; Gender; Region; Social Grade (& others on request)	Questions submitted by Friday receive results on Monday	No set up fee. Yes/No questions £400 each. Questions with 6 pre-codes £420 each.
TNI PRBus	1,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Children in household; Working Status; etc.	Questions submitted by 10am Tuesday receive results on Thursday. Questions submitted by 10am Thursday Receive results on Monday	Set up fee of £200 Questions start from £50
TNS OnlineBus	1,000-2,000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Working status	2-3 days	£270 per question with 1 to 5 pre-codes. £420 per question with more than 5 pre-codes
TNS PRBus	1,000 UK adults	Online	Fully representative. Age; Gender; Region;	2-3 days	Set up fee £200. Yes/No questions £50 each. £100 per question with 1 to 5 pre-codes. £200 per question with 5-10 pre-codes.
YouGov	2000 UK adults	Online	Fully representative. Age; Gender; Region; Social grade; Working status; Marital status.	2 days (1 day available at additional cost)	Set up fee £200. £300 per standard question

Browse our other posts on commissioning research for B2B PR:

Using research in B2B PR

Commissioning research FAQs

Consumer omnibus surveys for B2B organisations

Connect with me on Google+

Comments

Does this post make you feel all warm and fuzzy? Or are you fuming? Either way, let us know by posting your comment below. This week, our favourite comment wins its author a £20 Amazon voucher.

London Pr

Sun 1st July, 2012

The comparison table looks well researched and useful, well done!

http://www.licensetopr.co.uk

Ben Harrow

Fri 25th January, 2013

Just realised our (72point) sister company isn't up here- Onepoll do market research for umpteen billion PR stories every year (guesstimating) and should probably be on the list!

http://www.onepoll.com/

'ppreciated! Also, great work. I've just whipped up a blog post all about your value of newswires work too on the 72point blog, so thanks for inspiring that as well ^^!