An interview with Amy Baker

Posted on: 2012-05-19 in Resources   |   Tagged: amy baker education pr journalist interview journalist relations media pitch

The editor of The PIE tells TopLine's @LukeBudka what she wants to hear from education PR agencies.


Tell us about The PIE

The PIE is a news, business analysis and jobs website for all professionals working in the international education industry.

Who reads it?

Professionals in International Education! Agents, college heads, members of the British Council, language school staff, international education providers - the list goes on!

When is it published and how often?

No specific publication date...

When is your deadline?

...which means the team at The PIE is working to a constant rolling deadline. 

Describe the ideal/nightmare pitch.

The ideal pitch is based on a good news hook. Events don’t make good news for example unless they’ve been organised to announce a particular programme or business deal - ‘Partner event in Ukraine’ is not newsworthy. ‘Partner event in Ukraine reveals new business opportunities for local agents’ is getting there! Pictures are also crucial – a news story with a good picture is much more likely to run than one without.

Browse our other Interviews with B2B journalists

2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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