@Georgie_252 aww thanks!
The editor of The PIE tells TopLine's @LukeBudka what she wants from the PR profession.
The PIE is a news, business analysis and jobs website for all professionals working in the international education industry.
Professionals in International Education! Agents, college heads, members of the British Council, language school staff, international education providers - the list goes on!
No specific publication date...
...which means the team at The PIE is working to a constant rolling deadline.
The ideal pitch is based on a good news hook. Events don’t make good news for example unless they’ve been organised to announce a particular programme or business deal - ‘Partner event in Ukraine’ is not newsworthy. ‘Partner event in Ukraine reveals new business opportunities for local agents’ is getting there! Pictures are also crucial – a news story with a good picture is much more likely to run than one without.
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