The B2B PR Blog aims to chip away at the mountain of incompetence and sheer stupidity under which the best of the sector is buried. The blog is targeted at both PR professionals and people working in B2B industries who are interested in (or are already) designing and implementing PR strategies. Here you’ll find how-to guides and reviews of PR resources alongside opinion, shining examples of best practice and stinking examples of worst practice in B2B PR. Our definition of PR is quite broad which is why you will find us writing about SEO, social media, PPC and content marketing on this blog.
The blog is managed by Heather Baker, founder of B2B digital communications consultancy TopLine Communications and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder
If you want access to the best of B2B PR all in one place, this is the blog for you. We give informed opinions on the industry, tips on best PR practice and hat tips to B2B communications home run hitters. Our aim is to be a valuable resource and an arena for open discourse.
The blog's editor heads up a B2B digital communications consultancy, and many of the posts published here are produced by its resident experts who know how great PR can help businesses grow - although we do handpick some contributed posts from knowledgeable guest writers (to get in on the action, check out the guidelines below).
So if you want a resource that sheds light on everything from B2B technology PR, content marketing and search engine optimisation to video production, social media and copywriting (TopLine’s areas of expertise), created by experts with a passion for data-driven communications, then read on. Better still, subscribe now (to the right, to the right) and never miss another post.
The blog attracts around 5,000 unique visitors a month. The vast majority of our readers are based in the UK, and, judging by our Twitter following and newsletter subscribers, the readership comprises jobseekers and agency and in-house PR professionals. Our top posts include:
More statistics are available here.
Keen on targeting the PR community? If the B2B PR community is your target market, we offer a number of opportunities for brands to sponsor the B2B PR Blog. For more information, please visit our sponsorship page.
Check out our submission guidelines for more info.