B2B PR Blog
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About this blog


The B2B PR Blog aims to chip away at the mountain of incompetence and sheer stupidity under which the best of the sector is buried. The blog is targeted at both PR professionals and people working in B2B industries who are interested in (or are already) implementing PR campaigns. Here you’ll find how-to guides and reviews of PR resources alongside opinion, shining examples of best practice and stinking examples of worst practice in B2B PR.   

The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder.


Blog stats


The blog attracts almost 5,000 unique visitors a month (stats updated January 2014). The vast majority of our readers are based in the UK, and, judging by our Twitter following and newsletter subscribers, the readership comprises jobseekers and agency and in-house PR professionals. Our three top posts are What to do if your boss is a bitch, A comparison of the top media databases and Top 50 UK PR Blogs.

More statistics are available here.


Sponsorship and advertising opportunities


Keen on targeting the PR community? If the B2B PR community is your target market, we offer number of opportunities for brands to sponsor the B2B PR Blog. For more information, please visit our sponsorship page.


Want to contribute?


There are a number of ways to contribute to the B2B PR Blog:

  • Leave a comment Like a post? Hate a post? Think we’re being unfair? Add your comment – every week our favourite comment wins a £15 Amazon voucher.
  • Provide a case study Have you delivered a shining example of best practice in B2B PR that you’d like to be featured on the blog?
  • Interview a journalist Know an editor or journalist (B2B remember!) who might be willing to be featured in our media section? Interview them (you’ll get a namecheck and a link) for the blog.
  • Become a country expert While the blog is written in and biased towards the UK, we are keen to provide information on doing PR in other markets. If you’ve ever run a B2B PR campaign in one of the other 195 countries in the world, then why not be the first to grab the thought leadership position by providing a country guide?
  • Propose a guest post We’re open to ideas, so as long as yours is relevant and interesting, we’ll consider it for sure.


Check out our submission guidelines for more info.