The B2B PR Blog aims to chip away at the mountain of incompetence and sheer stupidity under which the best of the sector is buried. The blog is targeted at both PR professionals and people working in B2B industries who are interested in (or are already) implementing PR campaigns. Here you’ll find how-to guides and reviews of PR resources alongside opinion, shining examples of best practice and stinking examples of worst practice in B2B PR.
The blog is managed by Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say. Follow Heather on Twitter @TopLineFounder.
The blog attracts almost 6,000 visits from over 3,000 visitor a month. Visitors spend an average of 2 minutes 42 seconds on the site (stats updated April 2013). The vast majority of our readers are based in the UK, and, judging by our Twitter following and newsletter subscribers, the readership comprises jobseekers and agency and in-house PR professionals. Our three top posts are Does the PRCA offer value for money? The PR Account Manager's Handbook, and Top 50 UK PR Blogs.
If the B2B PR community is your target market, we occasionally offer opportunities for brands to sponsor the B2B PR Blog. For more information, please visit our sponorship page.
There are a number of ways to contribute to the B2B PR Blog:
Check out our submission guidelines for more info.