Flexibility in PR: How technology makes it possible

Posted on: 2017-09-19 in Opinion


Damian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop, discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.


 

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Changing regulations from a PR perspective

Posted on: 2017-08-22 in How To


Jonathan Lenz, Account Director at CubanEight explains how to approach regulatory changes from a PR perspective.


 

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Are media opportunities drying up for B2B tech PR?

Posted on: 2017-07-24 in Opinion


Big Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward... 

 

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How is AI impacting the marketer - and the customer?

Posted on: 2017-06-28 in Opinion


Act-On CMO Michelle Huff investigates the impact of AI on the marketing industry and what marketers need to do to keep up with the times.  


 

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Blend it like a marketer

Posted on: 2017-06-06 in Opinion


Marc Duke, non-executive director at brainbroker explains why blended marketing is the way of the future.

 

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The benefits of influencer marketing in B2B

Posted on: 2017-05-19 in Opinion


Influencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it. 

 

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5 ways to influence your influencers

Posted on: 2017-03-06 in How To


In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use:

 

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Marketing technically complex issues to a broader audience

Posted on: 2017-02-14 in Opinion


MWWPR Account Director Devika Mistry explains why B2B PR professionals should on occasion market their content to a broader audience, and how to go about it… 


 

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Five key tips for using voice overs to produce a pitch perfect marketing campaign

Posted on: 2017-01-11 in Opinion


bodalgo.com's Armin Hierstetter knows what you should do to make your next voiceover perfect...

 

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Five reasons why B2B PRs should embrace listicles

Posted on: 2016-12-05 in Opinion


Jacki Vause, CEO at Dimoso discusses listicles as a handy tool for B2B PR.

 

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About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketingB2B content marketing agency and proud HubSpot partner agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].

 

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