A Journalist's View of Marketing and PR

Posted on: 2015-06-19 in Opinion   |   Tagged: b2bpr comms journalism marketing pr


Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR. 

 

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What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting


Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

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Wanted! Media Relations Specialist

Posted on: 2015-03-31


TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?

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Review: The Reputation Playbook

Posted on: 2015-02-26 in Opinion   |   Tagged: book review pr reputation reputation management


B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 

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The calendar every Fintech Boomer needs to have

Posted on: 2015-01-13


Download the 2015 Fintech calendar - your essential guide to the events every Fintech star should be attending in 2015. 

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Introducing The Fintech Little Black Book

Posted on: 2014-12-03


Are you interested in Fintech? If so, we have just what you’re looking for: a free A-Z guide to the movers and shakers on the Fintech scene.

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PR case study: How F-Secure cashed in on your thirst for Wi-Fi

Posted on: 2014-11-12   |   Tagged: b2b pr case study case study pr case study


You can get away with a lot if your campaign is relevant to your target audience, says Lauren Mason (@laurenkmason), content marketing specialist at TopLine Comms, in this month’s PR case study.

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Help us create the definitive directory of London’s fintech companies

Posted on: 2014-11-05


If you're in fintech, we want to hear from you. We're hoping to create a complete listing of all London's fintech firms. 

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The revolution will be outdoors: the democratisation of outdoor advertising

Posted on: 2014-10-27 in Opinion


B2B PR Blog's Editor, Heather Baker examines the factors keeping smaller businesses out of large-scale outdoor advertising - and the disruptive influences helping them find their way in. 

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Tennis with Branson and 220% business growth: the network you want to join

Posted on: 2014-10-01


B2B PR Blog's editor, Heather Baker, talks about the best business decision she's ever made, and why you should join her.

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2013 UK social Media Communications Awards WINNER

About this blog

heather.jpg

The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by SaaS marketing expert Heather Baker, founder of B2B PR consultancy TopLine Communications, and editor of the B2B Guide to Social Media and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email: editor@b2bprblog.com.

 

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