How not to brief a PR agency

Posted on: 2015-11-27 in Steaming Barrel

TopLine founder Heather Baker on the worst, most suspicious "lead" she's ever received. 

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Your guide to appointing a PR agency

Posted on: 2015-11-11 in eBooks   |   Tagged: pr agency

We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes. By Heather Baker @TopLineFounder.

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UK marketers are facing a stress epidemic

Posted on: 2015-10-30 in Opinion

Workfront's Jada Balster writes about how giving marketers increased visibility can alleviate stress. 

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TopLine Comms’ Tips for Pitching the BBC

Posted on: 2015-10-27 in Resources

Looking to pitch the Big Bad Beeb? You'll want to be prepared. Read TopLine Comms' top tips before you hit 'send'!

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57 things I’ve learned about running an agency

Posted on: 2015-10-12 in Opinion

Over seven years in the PR and comms game, B2B PR Blog editor Heather Baker has seen things you wouldn't believe. The hard bit was cutting this down to just 57...

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B2B PR Specialists wanted dead or alive!

Posted on: 2015-10-05 in Resources

Are you a B2B PR specialist? Then we want you!

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Thought Leadership and B2B PR

Posted on: 2015-07-06 in How To

Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 

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A Journalist's View of Marketing and PR

Posted on: 2015-06-19 in Opinion   |   Tagged: b2bpr comms journalism marketing pr

Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR. 


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What makes a great PR or marketing graduate?

Posted on: 2015-05-29 in Opinion   |   Tagged: b2b pr graduate jobs graduates marketing pr recruiting

Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.

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Wanted! Media Relations Specialist

Posted on: 2015-03-31

TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?

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2013 UK social Media Communications Awards WINNER

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing agency, and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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