Posted: 2013-11-22 in How To
Smarter content marketing: A collaborative effort by the team at TopLine Communications
We’re delighted to announce that the B2B PR Blog has been declared the UK’s best business blog at the 2013 Social Media Communications Awards.
Account executive Sophie Mackintosh (@sophmackintosh) develops personas for the readers of the B2B PR Blog.
By Heather Baker, CEO and founder. We've written the book on how to search for and appoint a PR agency. Read our eight step guide to choosing the right team to support your sales and marketing to achieve your desired business outcomes.
Posted: 2013-10-11 in Opinion
Posted: 2013-10-08 in Resources
Hannah Stacey (@hanstacey) takes a look at the best tools out there for managing multiple social media accounts.
Posted: 2013-10-03 in eBooks
Everyone likes a freebie. This free ebook full of measurable PR objectives will enable you to prove the worth of your campaigns to clients, by Heather Baker.
As part of our guide to PR (and social media) measurement, metrics and evaluation, Heather Baker shows you how to create an influencer list on a budget.