How to build brand trust and content marketing nirvana

Posted on: 2016-10-06 in Opinion

Mark Pinnes, Deputy Marketing Director at Flagship Consulting highlights the importance of trust in content marketing...


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The B2B PR blog wins a UK Agency Award

Posted on: 2016-09-22

We’re proud to announce that The B2B PR Blog has won the Best Agency Blog Award at this year’s UK Agency Awards. (Again!)

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Start measuring for future success

Posted on: 2016-09-08 in Opinion

Measuring PR effectiveness involves much more than simply marking time, says Guy Corbet...


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The importance of creativity in B2B PR

Posted on: 2016-08-23 in Opinion

It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names.  So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.


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Your guide to virtual reality

Posted on: 2016-08-17 in eBooks

Before you attempt virtual reality, make sure you know what you're doing. Luckily there's a quide for that... 


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Stop hiding behind your screen!

Posted on: 2016-07-21 in Opinion

Tim Bond, Group Head of PR at the DMA urges the next generation of PR professionals to stop relying solely on email communication... 


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Five PR strategies for your next product launch

Posted on: 2016-06-30 in Opinion

If you’re serious about getting media coverage, you need to take a much more creative approach than simply sending a press release, says journalist and PR coach Janet Murray...


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The rise of 'automated' journalism and what it means for PR

Posted on: 2016-06-22 in Opinion

Jargon PR’s Lilian Smit calls on the industry to keep being creative.


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Marketing For Millennials: Your B2B PR Needs Adjusting!

Posted on: 2016-05-27 in Opinion

If you're still using the same marketing tools as 10 years ago, you will be left behind!'s Armin Hierstetter explains.  


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You may think you don’t have to dumb down your story – you’re wrong

Posted on: 2016-05-09 in Opinion

Are your B2B articles understandable enough? The Media Coach's Lindsay Williams has some tips on talking to the media.  


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UK Agency Awards Winner 2016

About this blog


The B2B PR Blog is a resource for both PR professionals and people working in B2B industries on how to devise and implement successful B2B PR campaigns. The blog is managed by b2b pr specialist Heather Baker, founder TopLine Comms, an inbound marketing and B2B content marketing agency and takes contribution from anyone sensible in the industry with something intelligent to say.  Follow Heather on Twitter @TopLineFounder or contact her via email on [email protected].


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